TLDR: Audible transformed a bar into a medieval tavern with a comedic twist.

When Kate McKinnon creates an Audible Original comedy set in the middle ages with help from the voices of Tim Gunn, Peter Dinklage, Meryl Strep, The Fab Five and so many more — its only right to celebrate royally.

Audible identified SXSW as the perfect place to introduce Heads Will Roll and the hilarious new world of The Night Realm. Transforming a bar on the popular Rainey Street, this immersive tavern offered themed food and drink, innovative content sampling and hyper-shareable moments: from smoky AF turkey legs to shell phones to a pillory that let attendees atone for their own self-admitted crimes.

RESULTS

203MM+ EARNED MEDIA IMPRESSIONS

3MM+ SOCIAL IMPRESSIONS