TLDR: eBay invited kids to play with and vote on their favorite toys with a “North Poll” and interactive pop-up store.

With rare, retro and right now toys, eBay is the perfect destination for every holiday shopper. To reinforce the brand’s unique value and selection heading into the shopping season, eBay created Toytopia in NYC’s Chelsea Market on the eve of “Cyber 5.”

Inside this interactive pop-up experience, kids and parents were given a chance to play with and shop the hottest toys of the season, from kinetic sand to robotics to Paw Patrol and Hatchimals. The space was anchored by “The North Poll,” an interactive polling station that invited kids to vote for their favorite toys, sharing these real-time findings with shoppers worldwide on eBay’s homepage.

RESULTS

11,000+ Attendees