HBO Max Launch [Partnerships]
TLDR: HBO Max launched its new service during a pandemic with a week of bespoke partnerships.
With series, franchises and fan favorites, HBO Max is where HBO meets so much more. HBO Max launched this highly-anticipated new streaming service with “A Week of So Much More:” seven days of partnerships with seven quarantine-friendly brands.
From Sex and the City themed workout classes to pet adoption experiences helping fans find their own Scooby, each partnership infused HBO Max fandom into hyper-relevant stay-at-home activities for seven straight days.
Partners: Obé Fitness, Fresh Direct, Bluestone Lane, Venmo, Best Friends Animal Society, Blue Apron, Van Leeuwan Ice Cream
PRESS
CHEDDAR
RESULTS
19MM+ IMPRESSIONS
Obé Fitness x HBO Max
Developed a week of HBO Max themed fitness classes, amplified by in-app media and targeted member communications.
Venmo x HBO Max
Developed a set of 12 HBO Max stickers for Venmo users to aplpy to their transactions.
Bluestone Lane x HBO Max
Offered a week of freebies and plus-ups to Bluestone Lane customers. Complimented by co-branded social content bringing favorite characters to life via latte art.
Source – https://youtu.be/KoayaZ0XAAI
Blue Apron x HBO Max
Created HBO Max themed recipes, delivered via their website, social content and in-box. First parter to secure placement on recipe cards.
Best Friends Animal Society x HBO Max
Co-hosted first-ever BFAS virtual adoption, celebrating favorite animals of HBO Max.
Van Leeuwan x HBO Max
Offered daily ice cream giveaways and social content, pairing ice cream with streams on HBO Max.
Fresh Direct x HBO Max
Curated grocery collections them to HBO Max content, amplified by social content. Promoted a corporate match to NY Common Pantry, helping feed food in-secure residents during the pandemic.