Museum of Artemis [Experiential]
TLDR: Audible asked for the moon, we gave it to them.
To celebrate the upcoming audiobook Artemis — a crime thriller set on the moon by Andy Weir (author of The Martian), Audible partnered with artist Luke Jerram to bring his larger-than-life lunar replica to the United States for the first time.
With New York Comic-Con as its backdrop, the Museum of Artemis used directional audio to guide guests through real lunar objects, fictional items from Artemis, and other moon-centric experiences that told a story of human colonization on the moon. Inside, guests were invited to hear an advance listen of the upcoming book while they gazed upon the awe-worthy installation. The press event featured a live reading by Artemis narrator Rosario Dawson, and special guests artist Luke Jerram, Neil deGrasse Tyson, Levar Burton and social influencers.
RESULTS
#1 PRE-ORDER IN AUDIBLE STUDIOS HISTORY
118 MILLION+ EARNED MEDIA IMPRESSIONS
30 MILLION+ SOCIAL IMPRESSIONS
PRESS