TLDR: Audible married its new offerings and sonic heritage through a colorful paid media campaign.

Since the brand’s inception, “This is Audible” has been the sound listeners hear at the beginning of every new story. But in 2020, Audible had its own new story to tell — one that offered an exciting “Plus” catalog of free content and slate of original podcasts.

This series of short, colorful spots brought new meaning and voices to this beloved phrase (including Audible creators Kevin Hart and Malcolm Gladwell) highlighting the top tier talent and breadth of content only on Audible.